My wife Sandy and I built a successful business operating a small micro-greens business. We cultivated the microgreens on a small parcel in our backyard and developed loyal customers at local farmers markets and in our neighborhood. This small business, which was more of a pet project, was generating $300 per week from a small parcel on our property and selling at one local farmers market. Then we bought a farm in Oroville, California...
Our new farm features over 50 existing fruit trees with 50 more planned so that we can offer both quantity and a large variety of fruits and berries. We are selling to central California farmers markets in Chico, Sacramento, Yuba City and Gridley. The initial products will be twelve varieties of berries, fresh green vegetables and micro-greens. We will also be producing farm fresh vegetables for direct sales.
As the farmers market business diminishes in late fall, other business will play an increasingly important role. The farm is set up for the breeding and sale of chicken and pheasant. Soon, RC Greens will be able to offer meat chickens and pastured organic broiler chickens. As the numbers increase beyond 1,000 hens, the license will be upgraded from the California Department of Agriculture.
A primary part of the long term strategy is to develop a solid base of Community Supported Agriculture (CSA) repeat customers who make 'package' purchases, likely to include a broiler hen or pork product along with their fresh fruit and vegetables, as the demand grows for field-to-table locally grown, healthy and organic food. This base has thus far had the benefit of a focused sales and marketing program…the future of this business is exciting.